Rebecca is Founder of Thread & Fable and a communications professional, specialising in youth audiences.
Session: Creating effective content by, for, and with young people
Strand: Engaging people
Where: The Lowry, Manchester / Hybrid – streamed online
When: 11:00 – 11:45am, Wednesday 15th November
Rebecca Roberts is a marketing and communications professional, specialising in youth audiences. Her award-winning work as Thread & Fable, brings specialist teams together, as well as work directly with clients across the sports, higher education, charity and public sectors. Having worked in-house in Premiership Football, Olympic and Paralympic Sport and higher education, she set up Thread & Fable in 2017 and has delivered campaigns with clients including Women in Sport, the NHS, Youth Sport Trust, Plan International and the Foreign, Commonwealth & Development Office as well as numerous universities.
Rebecca’s Engaging Youth reports, talks, workshops and the Hear It Podcast, which she hosts, have shared insights into the experiences of children and young people growing up in the UK, helping other marketing and communications teams improve how they engage with youth audiences. She is currently undertaking research on Gen Z media habits for the Chartered Institute of Public Relations as well as delivering a number of youth-focused campaigns across the UK.