Jason, aka ‘Cloud Gardener’, is the Garden Media Guild Awards 2022 Social Media Communicator of The Year.
Session: Learning from the region
Strand: National context and national policy
Where: The Lowry, Manchester / Hybrid – streamed online
When: 12:00 – 12:45, Wednesday 15th November
Jason Williams moved into his apartment in March 2020. Then the pandemic hit. Lockdown turned from days, to weeks then slowly to months. His balcony became an escape. It went from one marigold to a mini paradise.
Jason learned that balcony gardening has it’s own challenges. There was little to no representation online discussing the difficulties balcony gardening. So he decided to make a YouTube channel documenting learnings to help others with container gardening. His channel then also became an outlet to express struggles with Mental Health.
The more Jason shared, the more he realised that his honesty resonated with people. The channel grew rapidly and has expanded across all forms of social media. Jason is now a multi award winning garden designer, including a Silver Guilt medal at the RHS Chelsea Flower Show and most recently created the feature garden at The RHS Tatton Park Flower Show 2023, a community alleyway garden called, ‘The RHS & MEN Ginnel Garden.’