Day 2 – Smarter Strategies: Investing Efforts Effectively
2:00PM – 3:00PM
Lecture Hall | Clifton Pavilion
Tackling urgent global challenges from a position of scarce resource, we need to be pragmatic when selecting the most appropriate solutions. Should we invest in mobilising public action and behaviour change, or focus on driving policy changes to achieve our outcomes?
Should we appeal to logic or will emotional triggers elicit a stronger response? Speakers explored the relative merits of adopting and combining different approaches and what has worked for Climate Change in the past.
This session was supported by the Economic and Social Research Council
Adam Cormack leads the central communications team at The Wildlife Trusts, one of the UK’s largest nature conservation charities. A firm believer in the power of communication as an act of conservation, he has worked at The Wildlife Trusts for 10 years after a music career that didn’t quite take off. Adam has overseen a range of national communications projects and worked on campaigns for protected areas in UK seas, wildflower meadows and recently the Trusts’ successful 30 Days Wild campaign. He is also a trustee of the Wildlife Gardening Forum – a small charity that aims to help people make their gardens better for wildlife. Likes: cycling, running, podcasts, flowers, butterflies and audience insights.
Katharine Steentjes is a Social Psychologist and currently part of the Understanding Risk Research Group, at Cardiff University. She has worked on several international research projects examining public perceptions of environmental risks (such as climate change), policy strategies, energy solutions and psychological factors underlying these views. Katharine’s particular research interest concerns social normative processes surrounding climate change, how norms are communicated interpersonally and how society (might) shift towards more sustainable lifestyles. With a focus on communicating their research findings to wider audiences, Katharine has been involved in public engagement events, recommendation reports, launch events and policy briefings.
Avon Wildlife Trust
Bath & North East Somerset Council
BBC Natural History Unit
Bristol City Council
Bristol Zoo Gardens
University of Bath
University of Bristol
University of the West of England
Wildfowl and Wetlands Trust
The Natural History Consortium is a charitable collaboration between these member organisations.
Engaging people with the natural world through collaborative action. Reg Charity 1123432