Day 2 – Smarter Strategies: Investing Efforts Effectively

2:00PM – 3:00PM
24th October
Lecture Hall | Clifton Pavilion

Tackling urgent global challenges from a position of scarce resource, we need to be pragmatic when selecting the most appropriate solutions. Should we invest in mobilising public action and behaviour change, or focus on driving policy changes to achieve our outcomes?

Should we appeal to logic or will emotional triggers elicit a stronger response? Speakers explored the relative merits of adopting and combining different approaches and what has worked for Climate Change in the past.

This session was supported by the Economic and Social Research Council

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Mark Simpson

Mark is Public Relations Manager at the Wildfowl & Wetlands Trust. He also sits on the national committee of the Natural History Consortium.






Mark’s session – Smarter Strategies: Investing Efforts Effectively

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Adam Cormack

Adam Cormack leads the central communications team at The Wildlife Trusts, one of the UK’s largest nature conservation charities. A firm believer in the power of communication as an act of conservation, he has worked at The Wildlife Trusts for 10 years after a music career that didn’t quite take off. Adam has overseen a range of national communications projects and worked on campaigns for protected areas in UK seas, wildflower meadows and recently the Trusts’ successful 30 Days Wild campaign. He is also a trustee of the Wildlife Gardening Forum – a small charity that aims to help people make their gardens better for wildlife. Likes: cycling, running, podcasts, flowers, butterflies and audience insights.

Adam’s session – Smarter Strategies: Investing Efforts Effectively

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Katharine Steentjes

Katharine Steentjes is a Social Psychologist and currently part of the Understanding Risk Research Group, at Cardiff University. She has worked on several international research projects examining public perceptions of environmental risks (such as climate change), policy strategies, energy solutions and psychological factors underlying these views. Katharine’s particular research interest concerns social normative processes surrounding climate change, how norms are communicated interpersonally and how society (might) shift towards more sustainable lifestyles. With a focus on communicating their research findings to wider audiences, Katharine has been involved in public engagement events, recommendation reports, launch events and policy briefings.

Katharine’s session – Smarter Strategies: Investing Efforts Effectively

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