Day 2 – Live Events: Effective Audience Interactions

3:20PM – 4:20PM
24th October
Conservation Education Centre

Live events are a great way for environmental organisations to connect with audiences. They are useful for both celebrating shared connections with current members and also reaching fresh audiences in new places. Delegates joined a frank discussion of what works for reaching new audiences, formats, and getting your brand message across.

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Savita Willmott

Savita joined the NHC in 2006, when the partners who make up the consortium were finding  their way in the first years working together.  She managed the NHC’s transition to charitable status in 2008, and as Chief Executive continues to grow the impact and reach of the projects locally, nationally and across Europe.


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Robin Clegg

Robin is a freelance communications consultant focussing on environment, conservation and sustainability issues for a range of organisations including Volvo Ocean Race, Cambridge Institute for Sustainability Leadership and The Nature Conservancy.

He started his professional career as a journalist working for The Independent, several other national titles and a national news agency.

Working in the media team at WWF-UK, Robin was involved with a range of international campaigns and has served as a member of the Communicate steering group.

Since pursuing a freelance career he has worked with governments and businesses as they shift towards a low carbon future, helped the National Trust in its move towards renewable energy generation and a range of NGOs leverage their climate-related agendas.


Robin’s session – Live Events: Effective Audience Interactions

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