Day 2 – Coverage: Making Your Programme Newsworthy
11:30AM – 1:00PM
Lecture Hall | Clifton Pavilion
What makes a campaign or project newsworthy, and hit the headlines?
Delegates joined this session for some frank reflections to help them think like a journalist, alongside inspiration for creating eye catching, newsworthy programmes in an evolving media landscape.
Trewin Restorick is Founder and CEO of the award-winning charity Hubbub UK www.hubbub.org.uk which transforms the way environmental messages are communicated by bringing people and organisations together as a force for good. He is also Chair of Student Hubs http://www.studenthubs.org/
Previously Trewin created Global Action Plan the UK’s leading environmental behaviour change charity. Trewin is a frequent media commentator on environmental issues and was trained by Al Gore as one of his climate change ambassadors.
Before starting Global Action Plan, Trewin was Director of Fundraising at Friends of the Earth where he created PaperRound London’s leading community recycling business. Prior to Friends of the Earth, Trewin worked at Plymouth City Council and produced a youth TV programme for the BBC called Something Else.
Will Guyatt is Head of Communications at Ecotricity. Swapping a life at West Coast US media & tech companies for the West Country, Will oversees all areas of communication and marketing for the world’s first green energy company. Will has previously held roles at Facebook, Instagram and a long-forgotten thing called MySpace. He also broadcasts about technology for LBC and BBC.
Having spent the majority of her career agency-side, working for the likes of Firefly Communications, Harrison Cowley and Grayling, Helen now has the great privilege of heading up the Bristol office at Greenhouse PR, an agency that specialises in environmental communications.
By singling out the pioneers with the drive, creativity and innovation to effect real change and helping them tell their stories, we can shape the future we want to see.
Avon Wildlife Trust
Bath & North East Somerset Council
BBC Natural History Unit
Bristol City Council
Bristol Zoo Gardens
University of Bath
University of Bristol
University of the West of England
Wildfowl and Wetlands Trust
The Natural History Consortium is a charitable collaboration between these member organisations.
Engaging people with the natural world through collaborative action. Reg Charity 1123432