Day 1 – Survivor Guides

Sessions repeated: 1:40PM – 2:30PM & 2:50PM – 3:40PM.
23rd October
Conservation Education Centre

Survivor Guide sessions at Communicate 2018 provided practical skills, creative insights and take-home tools which delegates can put into practise back at their desk.

Back to Conference Programme

Social Media That Works: Telling Environmental Stories

Conservation Education Centre
1:40PM – 2:30PM & 2:50PM – 3:40PM
23rd October

Looking to communicate complex environmental messages through the medium of social media? Finding it hard to reach new audiences and appeal to the millennial demographic? Jenny Briggs (Greenhouse PR) shared her insights on getting the most from social media plus how you can use bloggers to further enhance your efforts.

This sessions was hosted by Jenny Briggs Account Manager at Greenhouse PR

Video Creation: Telling an Effective Story in Under 30 Seconds

Conservation Education Centre
1:40PM – 2:30PM & 2:50PM – 3:40PM
23rd October

Through the widespread availability of technology and the awesome power of the internet and social media, videos have never been more prevalent as a way of sharing stories, spreading information and promoting products, styles and ideas.

But what makes a good story for video? How does the short form nature of social media change our storytelling?

This session explored these questions whilst providing practical advice for telling stories through video.

This session was hosted by Chris Kemp co-founder and a company director of Suited and Booted Studios CIC

Creating Great Messages

Conservation Education Centre
1:40PM – 2:30PM & 2:50PM – 3:40PM
23rd October

Writing messages can be difficult, especially for complex environmental issues. This session walked delegates through the ‘Message House’ technique which aims to generate strong, simple, audience-focussed, hierarchical messages that are co-created and therefore co-owned.

This sessions was hosted by Stephen Gledhill strategic communicator at Defra