COMMUNICATE 2022 – BRISTOL
When: Wednesday 16 November 10:00 – 16:30
Where: Clifton Pavilion, Bristol Zoo Gardens, College Road, Clifton, Bristol, BS8 3HA
PLEASE NOTE: TICKETS FOR THE BRISTOL AND LONDON DAYS HAVE NOW SOLD OUT. You can still get tickets for the online conference here.
Communicate is the annual conference for environmental communication professionals across the UK, attracting NGO’s, academics, content creators, businesses and local and national policy makers in a cross-sector event running since 2004. Each year the conference brings together a diverse group of delegates each year to develop their skills, share best practice and debate latest issues in science communication, nature conservation and engaging people with the natural world.
Bristol sessions and speakers:
10:00 – 10:45 Opening keynote: Reassessing audiences and approaches – reflections and challenges from three decades of trying to make the world a better place
Simon has been at Bristol Zoological Society for over 30 years and has attended every main Communicate conference. He will welcome delegates to a final conference at Bristol Zoo Gardens and will share his own perspectives on reassessing on our audiences and approaches.
11:00 – 11:45 Environmental keywords
In 2022, the Centre for Environmental Humanities at the University of Bristol ran a series of workshops with researchers from different disciplines and community organisations to develop a shared understanding of key terms including ‘resilience’, ‘transition’ and ‘energy’. In this workshop, we will share the lessons learned from the Environmental Keywords project, and work collaboratively to explore new potential formats and applications for this approach.
11:00 – 11:45 Failspace Workshop
It’s all gone wrong! From projects going off track, to missing our environmental targets, how does your organisation talk about failure? Join producer Tom Bevan for a ‘Failspace’ workshop, using research techniques designed to normalise conversations about failure.
13:00 – 13:45 Crafting effective messages
Looking for inspiration? The team from Enviral, an award-winning communications and consultancy agency will share strategies for infusing your marketing, video content, advertising and engagement programmes with creativity and purpose.
Speaker: Joss Ford, Founder, Enviral
14:00 – 14:45 Hear Water: building environmental empathy through deep listening
How could listening to the environment be a new approach to achieving positive social change and increased environmental empathy? Join researchers behind a NERC funded project that worked with local communities in Bristol and explore the interactive exercises used to connect the scientific research with creative outputs and share your own ideas following a viewing of the project film.
Speaker: Amanda Bayley, Bath Spa University
Speaker: Jill Parsons, Imayla
Speaker: Sarah Hobbs, Independent researcher
14:00 – 14:45 Measuring online impact
How can you judge your organisation or project’s success online? Ryan Webb, Digital Marketing Consultant, will explain how to use Google Analytics, including tips, a demo, lots of time for discussion Q&A. Build your skills and find out how the new Google Analytics version 4 can support your engagement projects.
Chair: Emma Peddie, BBC
15:00 – 15:45 Harnessing the power of TikTok
As the fastest growing social media platform, TikTok is bringing new opportunities for communicating with a global audience on environmental and conservation issues. Despite this, many organisations and companies still shy away from using the app. Hear from zoologist and nature conservation content creator Pete Cooper on how the attention grabbing, algorithm-focused app can help you spread your message in an effective way.
15:00 – 15:45 You are already a Great Presenter
Face-to-face presenting is a key skill for environmental communicators: Whether it’s speaking at conferences, sharing project updates with stakeholders, or showing off an amazing venue. In this interactive workshop, professional presentation coach Barney Speed-Grenfell will give you some top-tips to help you unleash your passion for presenting!
16:00 – 16:30 Closing keynote: Amplifying Awareness, Focusing Action
Our keynote speaker will draw together final themes from the day.
Speaker: Julian Hector
Please visit this page to find out more on accessibility at the Clifton Pavilion.
The online conference
You can still get involved in the online conference if you’re attending the Bristol ‘deep-dive’ day! Join us online on Tuesday 15 November for a full day of talks, workshops, and roundtable discussions. If you have an online ticket, you are welcome to dip in and out of the Bristol talks if there is a particular virtual session you would like to attend, however you will need to organise this using your own device and headphones. Check out the full programme of events online and in-person here.
Find out more
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