Changing Minds: Beyond Plastics

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Friday 8 June, 10:00am-4:00pm, Triodos Foundation, Deanery Rd, Bristol, BS1 5AS

Communicate, the UK’s conference for environmental communicators, presented the second event in our Changing Minds series ahead of our main conference on October 23-24 in Bristol, UK.

Environmental communication is in the spotlight as ocean and marine plastics are front and centre in public consciousness like never before. What has driven this global phenomenon – can it really just be Blue Planet 2? And most urgently, how can we now tackle the other major issues facing our water sources, and turn the spotlight on plastics campaigns into a tidal wave of other important environmental behaviours?

Changing Minds: Beyond Plastics featured:

  • CHRIS ROSE, CAMPAIGN STRATEGY LTD: Chris took us through a brief history of plastics in the mainstream public consciousness
  • JO RUXTON, FILMMAKER: The producer of the 2016 flagship film A Plastic Ocean shared her views 2 years on from the release, and the impact of the first groundbreaking mainstream film on plastics.
  • JAMES HONEYBOURNE, BBC NATURAL HISTORY UNIT: Executive Producer of the landmark BBC series Blue Planet 2 shared his perspective on the role of the show, and how his team brought conservation messages on plastics to the forefront of a BBC production.
  • TREWIN RESTORIK, HUBBUB UK: Hubbub UK Chief Executive and creator of ‘playful interventions’ Trewin  led a workshop exploring plastics campaigns that work with mainstream audiences
  • DAISY BLACKHURST, SOIL ASSOCIATION: Standards Impact Manager at the Soil Association, Daisy explored the plastics paradoxes, backlash and unintended fallout of the wave of public opinion against plastics


Presentations slides and resources from the conference


The Plastic Paradox –  Daisy Blackhurst

Soil Association’s approach to packaging
Packaging innovations in the organic sector